Buyers will come prepared to purchase land for market value prices, or even prices that exceed market value. The competition between buyers in the auction setting often drives the price to the highest potential sale amount. Auctions are held in person, as well as online. Buyers can attend the auction but can also bid in the privacy of their own home from several miles to several states away. Having the ability to conduct your auction in person, as well as online gives you the ability to expose your land to the entire marketplace, which in turn results in the highest price.